Healthy Menu Development

In the past, restaurant and store-bought food was either considered to be unhealthy, greasy, full of sugar and laden with additives. Over time, as consumer awareness about healthy eating grew - so did the demand for more wholesome and nutritious dishes. Consequently, several manufacturers and food establishments started to revamp their approach.

A common concern is that this shift in strategy is far too time-consuming, cost-intensive, and complicated for most firms. However, truth be told - creating a healthier menu, does not require a total brand makeover or a radical menu-overhaul. Any food establishment, from the independently owned local diner to a multinational chain can offer more nutritious options and nudge consumers towards making better informed food decisions.

We've worked with restaurants, cafes, and packaged food brands, to create, maintain, and tell powerful stories about culture, creativity, and connection, through food. Our intention is for you to win the hearts and minds of consumers by creating holistic experiences that maximize taste, a sense of wellbeing, relevance, differentiation and impact.

What You Get As A Client

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  Customized Recipes

  For your establishment, that reflects your core values, while also maximizing business.

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  Macronutrients & Micronutrients

  Reflect nutritional information i.e. protein, carbohydrates, fats, vitamins, and minerals.

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  Benefit Callouts

  The nutrition claims e.g. Gluten-Free, Vegan, Dairy-Free, No Added Sugar etc.

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  Healthy Brand Strategy

  Provides relevant positioning and an inspiring vision for a brand's future.

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  Healthy Brand Identity

  Bring the strategy to life to create emotional bonds and embody the brand's essence.

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  Ongoing Support

  Rethink strategy and make tweaks, as and when required.