BURGERS TO BEASTS by Kripa Jalan

Healthy Menu Development

Win the hearts and minds of consumers by creating holistic experiences that maximize taste, a sense of wellbeing, relevance, differentiation, and impact.

In the past, restaurant and store-bought foods were either considered to be unhealthy, greasy, full of sugar, or laden with additives. Over time, as consumer awareness about healthy eating grew - so did the demand for more wholesome and nutritious dishes. Consequently, several manufacturers and food establishments started to revamp their approach.

A common concern is that this shift in strategy is far too time-consuming, cost-intensive, and complicated for most firms. However, truth be told - creating a healthier menu, does not require a total brand makeover or a radical menu overhaul.

Any food establishment, from the independently-owned local diner to a multinational chain can offer more nutritious options and nudge consumers towards making better-informed food decisions.

That’s where we come in. We work with restaurants, cafes, and packaged food brands, to create, maintain, and tell powerful stories about culture, creativity, and connection, through food.

What You Get As A Client

Macro & Micronutrients

Macro & Micronutrients

Reflect nutritional information i.e. protein, carbohydrates, fats etc.

Brand Strategy

Brand Strategy

Provides relevant positioning and an inspiring vision for a brand's future.

Brand Identity

Custom Recipes

Reflect your core values, while also maximizing business.

Brand Identity

Brand Identity

Bring the strategy to life and embody the brand's essence.

Brand Identity

Benefit Callouts

The nutrition claims e.g. Gluten-Free, Vegan, Dairy-Free etc.

Ongoing Support

Ongoing Support

Rethink strategy and make tweaks as and when required.

Wondering if we're a good fit?

Schedule a FREE collaboration call with us. We will take you through what to expect.

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