Win the hearts and minds of consumers by creating holistic experiences that maximize taste, a sense of wellbeing, relevance, differentiation, and impact.
In the past, restaurant and store-bought foods were either considered to be unhealthy, greasy, full of sugar, or laden with additives. Over time, as consumer awareness about healthy eating grew - so did the demand for more wholesome and nutritious dishes. Consequently, several manufacturers and food establishments started to revamp their approach.
A common concern is that this shift in strategy is far too time-consuming, cost-intensive, and complicated for most firms. However, truth be told - creating a healthier menu, does not require a total brand makeover or a radical menu overhaul.
Any food establishment, from the independently-owned local diner to a multinational chain can offer more nutritious options and nudge consumers towards making better-informed food decisions.
That’s where we come in. We work with restaurants, cafes, and packaged food brands, to create, maintain, and tell powerful stories about culture, creativity, and connection, through food.
What You Get As A Client
Macro & Micronutrients
Reflect nutritional information i.e. protein, carbohydrates, fats etc.
Brand Strategy
Provides relevant positioning and an inspiring vision for a brand's future.
Custom Recipes
Reflect your core values, while also maximizing business.
Brand Identity
Bring the strategy to life and embody the brand's essence.
Benefit Callouts
The nutrition claims e.g. Gluten-Free, Vegan, Dairy-Free etc.
Ongoing Support
Rethink strategy and make tweaks as and when required.