In the quest to get richer, food companies go that extra mile to ensure their product is perceived as the best available option. Tricks of the trade. Initially, it was all about flavor and greasiness, but with more and more people becoming health conscious, they had to revamp their approach. There came in a gazillion “health foods”, or so we thought. Products are packaged with pretty words like low-fat, organic,... Continue Reading

You want to get back into shape. Quickly. What do you do? Join a gym, take on some extreme diet or skim through a magazine to read “The Best Way To Get Rid Of Belly Fat”? After all the clock’s ticking. Once you’re given the age old wisdom, “Cut Carbs At Night”, “Go Gluten Free”, “ Run like an animal” and even “Crunch your way to a 6 pack”. Sure, some... Continue Reading

In the world of bodybuilding, it’s almost a cardinal sin to be vegetarian. You’ll constantly be hit with, “You’re not getting enough protein.” Or “You can’t make gains if you’re vegetarian.” How true are these statements?  While a non-vegetarian diet has its place, being vegetarian has its own benefits. Since time immemorial, vegetarianism has been associated with a healthier and longer life. Not just that, a plant-based diet is solely... Continue Reading

Nothing hinders progress like injuries. They can be emotionally and physically devastating, sending months if not years of hard work, down the drain. Injuries seem to be an unavoidable part of any sort of physical activity. Yes, there are measures you can take to avoid them. But even if they do occur, don’t lose your mind. Rehab, ice packs and the likes are definitely vital to recovery, but... Continue Reading

When it comes to fitness, there are certain “golden rules”, you’ve been told you must not break. Don’t eat carbs at night, crunch your way to a 6 pack, you can’t lift if you’re old, vegetarians can’t build muscle and so on. You get the drift. But I’m not here to repeat the conventional holier than thou traditions here. There is plenty of questionable weight loss and health care advice... Continue Reading

“Eat like a caveman,” they said. But is it really that simple to track back 10,000 years and mimic the choices of those hunter-gatherers? Do people who adopt the Paleo lifestyle, give up their modern day luxuries and hide in caves? Of course not. Neither do we need to engage in the physically taxing part of hunting for food, nor do we live in caves. Our meats are... Continue Reading

Face it - it’s extremely tough, if not impossible to eat 5-7 timely, “square” meals a day. That’s where supplements come into the picture. Whether as a mid-day snack or as an aid to enhance our training, they offer a convenient way to receive high-quality nutrition in precise, calculable amounts. As you may have noticed it’s extremely simple to meet your daily carbohydrate and fat needs. However, when it comes to... Continue Reading

With a myriad of supplements available in the market, the search for ones to improve athletic performance and aid in recovery continues to run strong. At this point, BCAA’s or Branched Chain Amino Acids, surface as a strong contender in the supplement game. Comprising mainly three essential amino acids, namely Leucine, Isoleucine and Valine in a 2:1:1 ratio, BCAA supplements have been shown to stimulate protein synthesis and also prevent... Continue Reading