In the quest to get richer, food companies go that extra mile to ensure their product is perceived as the best available option. Tricks of the trade. Initially, it was all about flavor and greasiness, but with more and more people becoming health conscious, they had to revamp their approach. There came in a gazillion “health foods”, or so we thought. Products are packaged with pretty words like low-fat, organic,... Continue Reading

We think cholesterol, we think heart disease and death as a conclusion. Quite obviously anyone would shudder at that very thought. But what if I told you that everything you’ve heard about cholesterol is wrong. That it’s made and required by each and every cell in your body. That your hormones require it to function optimally. And that without it we’d be dead. For decades we blamed cholesterol as... Continue Reading

In the world of bodybuilding, it’s almost a cardinal sin to be vegetarian. You’ll constantly be hit with, “You’re not getting enough protein.” Or “You can’t make gains if you’re vegetarian.” How true are these statements?  While a non-vegetarian diet has its place, being vegetarian has its own benefits. Since time immemorial, vegetarianism has been associated with a healthier and longer life. Not just that, a plant-based diet is solely... Continue Reading

When it comes to fitness, there are certain “golden rules”, you’ve been told you must not break. Don’t eat carbs at night, crunch your way to a 6 pack, you can’t lift if you’re old, vegetarians can’t build muscle and so on. You get the drift. But I’m not here to repeat the conventional holier than thou traditions here. There is plenty of questionable weight loss and health care advice... Continue Reading

Ever wondered why your body looks a certain way? Well, there’s a simple system used to classify the different body types; called “somatotype”. The Types: Ectomorph Mesomorph Endomorph. Most individuals display a dominant type, while some may even exhibit the characteristics of two groups. Aside from the apparent differences in body type, the differences even boil down to the manner in which... Continue Reading

“Eat like a caveman,” they said. But is it really that simple to track back 10,000 years and mimic the choices of those hunter-gatherers? Do people who adopt the Paleo lifestyle, give up their modern day luxuries and hide in caves? Of course not. Neither do we need to engage in the physically taxing part of hunting for food, nor do we live in caves. Our meats are... Continue Reading

Face it - it’s extremely tough, if not impossible to eat 5-7 timely, “square” meals a day. That’s where supplements come into the picture. Whether as a mid-day snack or as an aid to enhance our training, they offer a convenient way to receive high-quality nutrition in precise, calculable amounts. As you may have noticed it’s extremely simple to meet your daily carbohydrate and fat needs. However, when it comes to... Continue Reading

You’ve spent months training for the upcoming marathon(s). Early mornings, long distances, sore calves. You’ve done the training bit. So you definitely want to get the most out of race day. Whether you’re a novice or a pro-marathoner, you want to show up at the starting line fully prepared. Hitting The Wall For the sake of simplicity, we’re going to run with the example of a car. Think... Continue Reading

Whether you’re looking to knock off a few pounds or pack on some mass, you could be a novice to fitness or a “beast” at it, you’ve definitely been hit with “eat more protein”, as the magic pill to get your ideal body. If it were that easy, we’d all be walking around with washboard abs. Nutrition, seemingly easy, is actually a very intricate science. Individuals, whether sedentary or active,... Continue Reading

With a myriad of supplements available in the market, the search for ones to improve athletic performance and aid in recovery continues to run strong. At this point, BCAA’s or Branched Chain Amino Acids, surface as a strong contender in the supplement game. Comprising mainly three essential amino acids, namely Leucine, Isoleucine and Valine in a 2:1:1 ratio, BCAA supplements have been shown to stimulate protein synthesis and also prevent... Continue Reading